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EPIK UGC & Ad Playbook

Observed creative strategy across 66 tracked TikTok & Instagram videos from 30 creators.

Observed Views100.9M
Tracked Ads66
UGC Creators30
Median Views358K
Median Length32.6s
Est. Media Value$505K

Creative Format Mix

How EPIK distributes volume across short-form creative structures (66 TikTok Β· 0 Instagram).

Explainer + screen47% (31 ads)
Screen demo21% (14 ads)
Lock screen reveal18% (12 ads)
App RevealVaries
Face-to-CamUGC Mix
Text OverlayHigh
Soft / No CTANative

Hooks, Pain Points & Angles

Dominant hook style: Explainer + screen

Reacts to the appΒ·18.8M views

πŸ‘ΆπŸΌ @EPIK #epikapp #babypredictor #aibaby #futurebaby #babygenerator

Lock screen revealΒ·9.6M views

Nooo how cute are these πŸ₯Ή!! @EPIK #epikapp #livewallpaper #lockscreen #polaroid #polaroidwallpaper

Screen demoΒ·8.5M views

the secret to making your photos look like they were taken on film 🎞️ thanks to @EPIK πŸ’Œ #filmphotos #photoediting #editingtips #igtips

Open Video Stream

Top 3 EPIK UGC & Video Ads

Watch real archived vertical videos, inspect the opening hook, or open a matching 9:16 structure in Studio.

See all 66 EPIK ads
18.8M viewsTikTok
Reacts to the app@taylamccallum

πŸ‘ΆπŸΌ @EPIK #epikapp #babypredictor #aibaby #futurebaby #babygenerator

9.6M viewsTikTok
Lock screen reveal@mollyribchester

Nooo how cute are these πŸ₯Ή!! @EPIK #epikapp #livewallpaper #lockscreen #polaroid #polaroidwallpaper

8.5M viewsTikTok
Screen demo@tahliamcvie

the secret to making your photos look like they were taken on film 🎞️ thanks to @EPIK πŸ’Œ #filmphotos #photoediting #editingtips #igtips

Active UGC Creator Roster (30)

Top creators ranked by observed views for EPIK.

@ta
@taylamccallumTikTok Β· 7 ads
26.1M
@ta
@tahliamcvieTikTok Β· 2 ads
9.9M
@ma
@maileiderby0TikTok Β· 4 ads
9.7M
Workspace Playbook Gate

Unlock 63 more EPIK ads, 27 more creators

Open the full EPIK workspace to filter every video by hook type, inspect scene-by-scene transcripts, download printable Gummble Script PDFs for your creators, and export 1080Γ—1920 MP4 variants in Studio.

10 Product Playbooks in trial 15 Gummble Script PDFs in trial 5 Studio MP4 exports in trial

Similar scaling products in Photo, Video & Music

All Photo, Video & Music β†’

Questions

What creative format works best for EPIK?

Across 66 tracked short-form videos (100.9M observed views), EPIK's top creative format is Explainer + screen (47% of tracked posts), with a median video length of 32.6s.

How many UGC creators promote EPIK?

We have indexed 30 distinct TikTok and Instagram creators posting for EPIK. You can preview the top creators on this page and unlock the full creator roster, handle links, and per-creator view velocity inside the Gummble Ads workspace.

Can I download EPIK script briefs or make a similar ad?

Yes. Starting your 7-day free trial unlocks up to 10 full Product Playbooks, 15 Gummble Script PDF downloads, and 5 1080Γ—1920 MP4 exports in Studio using your own app screen recordings.