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Mobile app ad examples: screen demos and feature spots

Ads where the app itself is on screen: mockups, screen recordings and hand-held demos.

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Curated teardowns & Studio presets

Deep analysis with editable video structures you can adapt directly in the Studio.

6 editorial deep dives, each verified on 2026-10-28; see how we verify. Browse live competitor ads through the official libraries with our competitor ad research guide.

Questions

What is the difference between an app ad and a brand film?

An app ad shows the product being used and ends on a store CTA; a brand film sells a feeling and may never show UI. Both appear on these channels; this hub lists only the ones where the app itself is on screen.

Should a new app show UI in the first second?

Usually yes. Without brand equity, the viewer needs to know what the thing is immediately. See the Tinder and Opal teardowns for two ways to do it (mockup on gradient vs. instruction header).