Guides
Short, sourced, written from running our own app campaigns. No tool round-ups.
How to see competitors' ads (Meta, TikTok, Google, Apple)
Every official library, what each shows and hides, and a 20-minute weekly routine.
TikTok ad library: Commercial Content Library vs Creative Center
Which one answers which question, how to search by advertiser, and what the data does not include.
Competitor ad analysis: a method that fits in a spreadsheet
Hook, offer, CTA, variants, first/last seen. Free CSV tracker included.
Turn a screen recording into a video ad (worked example)
A real 53-second QA recording cut into a 21-second three-step vertical ad, with every timing and export check.
How to make an app demo video that works as an ad
Recording settings, the 10-second structure, captions and safe zones, export specs.