23.7M viewsTikTok
Acted sketch@periodtalks_mackenzie
#floambassador Do you know the pure panic I felt in this moment? #periodtracker #floapp #girltogirl #forthegirlies
FL
Flo UGC & Ad Playbook
Observed creative strategy across 138 tracked TikTok & Instagram videos from 70 creators.
Observed Views299.0M
Tracked Ads138
UGC Creators70
Median Views444K
Median Length9s
Est. Media Value$1.5M
Creative Format Mix
How Flo distributes volume across short-form creative structures (138 TikTok · 0 Instagram).
Problem → app answer38% (52 ads)
Text story → screen proof14% (20 ads)
Text + daily moment11% (15 ads)
App RevealVaries
Face-to-CamUGC Mix
Text OverlayHigh
Soft / No CTANative
Hooks, Pain Points & Angles
Dominant hook style: Problem → app answer
Acted sketch·23.7M views
#floambassador Do you know the pure panic I felt in this moment? #periodtracker #floapp #girltogirl #forthegirlies
Text + daily moment·23.1M views
#floambassador why is day 2 like THIS #periods #women #floapp #periodtracker
Problem → app answer·21.5M views
#floambassador dealing with this is so rough #floapp #perimenopause #menopause #perimenopausesupport
Open Video Stream
See all 138 Flo ads Top 3 Flo UGC & Video Ads
Watch real archived vertical videos, inspect the opening hook, or open a matching 9:16 structure in Studio.
23.1M viewsTikTok
Text + daily moment@periodtalkleticia
#floambassador why is day 2 like THIS #periods #women #floapp #periodtracker
21.5M viewsTikTok
Problem → app answer@riley.flos
#floambassador dealing with this is so rough #floapp #perimenopause #menopause #perimenopausesupport
Active UGC Creator Roster (70)
Top creators ranked by observed views for Flo.
@cy
@cycletalks_kayTikTok · 13 ads
@pe
@periodtalkleticiaTikTok · 4 ads
@pe
@periodtalks_mackenzieTikTok · 8 ads
Workspace Playbook Gate
Unlock 135 more Flo ads, 67 more creators
Open the full Flo workspace to filter every video by hook type, inspect scene-by-scene transcripts, download printable Gummble Script PDFs for your creators, and export 1080×1920 MP4 variants in Studio.
10 Product Playbooks in trial 15 Gummble Script PDFs in trial 5 Studio MP4 exports in trial
Similar scaling products in Health, Wellness & Spirituality
All Health, Wellness & Spirituality →
Questions
What creative format works best for Flo?
Across 138 tracked short-form videos (299.0M observed views), Flo's top creative format is Problem → app answer (38% of tracked posts), with a median video length of 9s.
How many UGC creators promote Flo?
We have indexed 70 distinct TikTok and Instagram creators posting for Flo. You can preview the top creators on this page and unlock the full creator roster, handle links, and per-creator view velocity inside the Gummble Ads workspace.
Can I download Flo script briefs or make a similar ad?
Yes. Starting your 7-day free trial unlocks up to 10 full Product Playbooks, 15 Gummble Script PDF downloads, and 5 1080×1920 MP4 exports in Studio using your own app screen recordings.