52.4M viewsTikTok
Explainer + screen@forthekelllofit
got to have a song for any and every situation 🤷🏾♂️ #equalsapp #musictaste #makefriends #music
EQ
EQUALS UGC & Ad Playbook
Observed creative strategy across 114 tracked TikTok & Instagram videos from 17 creators.
Observed Views713.4M
Tracked Ads114
UGC Creators17
Median Views3.0M
Median Length8.4s
Est. Media Value$2.5M
Creative Format Mix
How EQUALS distributes volume across short-form creative structures (114 TikTok · 0 Instagram).
Dance, lip-sync & pose49% (56 ads)
Text + daily moment21% (24 ads)
Reacts to the app15% (17 ads)
App RevealVaries
Face-to-CamUGC Mix
Text OverlayHigh
Soft / No CTANative
Hooks, Pain Points & Angles
Dominant hook style: Dance, lip-sync & pose
Explainer + screen·52.4M views
got to have a song for any and every situation 🤷🏾♂️ #equalsapp #musictaste #makefriends #music
Dance, lip-sync & pose·51.6M views
You’re missing out!! @Equals
Text + daily moment·46.1M views
@Equals #music #friends
Open Video Stream
See all 114 EQUALS ads Top 3 EQUALS UGC & Video Ads
Watch real archived vertical videos, inspect the opening hook, or open a matching 9:16 structure in Studio.
51.6M viewsTikTok
Dance, lip-sync & pose@itspeachtime_
You’re missing out!! @Equals
46.1M viewsTikTok
Text + daily moment@itspeachtime_
@Equals #music #friends
Active UGC Creator Roster (17)
Top creators ranked by observed views for EQUALS.
@it
@itspeachtime_TikTok · 15 ads
@jm
@jmusic254TikTok · 28 ads
@fo
@forthekelllofitTikTok · 5 ads
Workspace Playbook Gate
Unlock 111 more EQUALS ads, 14 more creators
Open the full EQUALS workspace to filter every video by hook type, inspect scene-by-scene transcripts, download printable Gummble Script PDFs for your creators, and export 1080×1920 MP4 variants in Studio.
10 Product Playbooks in trial 15 Gummble Script PDFs in trial 5 Studio MP4 exports in trial
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Questions
What creative format works best for EQUALS?
Across 114 tracked short-form videos (713.4M observed views), EQUALS's top creative format is Dance, lip-sync & pose (49% of tracked posts), with a median video length of 8.4s.
How many UGC creators promote EQUALS?
We have indexed 17 distinct TikTok and Instagram creators posting for EQUALS. You can preview the top creators on this page and unlock the full creator roster, handle links, and per-creator view velocity inside the Gummble Ads workspace.
Can I download EQUALS script briefs or make a similar ad?
Yes. Starting your 7-day free trial unlocks up to 10 full Product Playbooks, 15 Gummble Script PDF downloads, and 5 1080×1920 MP4 exports in Studio using your own app screen recordings.