9.0M viewsInstagram
Text + cooking & chores@maggie.girltea
“and I'm such a forgiving person so if I genuinely want you out of my life u fr did too much”
A woman slices apples while on-screen text reflects on cutting people out of her life.
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Social, Dating & Relationships 80 Gummble Script PDFs
RecentFollow UGC & Ad Playbook
Observed creative strategy across 744 tracked TikTok & Instagram videos from 18 creators.
Observed Views385.1M
Tracked Ads744
UGC Creators18
Median Views178K
Median Length6.2s
Est. Media Value$1.7M
Creative Format Mix
How RecentFollow distributes volume across short-form creative structures (216 TikTok · 528 Instagram).
Text + daily moment39% (289 ads)
Text + cooking & chores25% (183 ads)
Text + get ready24% (176 ads)
App Reveal1.5s
Face-to-Cam75%
Text Overlay100%
Soft / No CTA90%
Hooks, Pain Points & Angles
Dominant hook style: Bold claim
#Relationships#Curiosity#Fear#Humor
“and I'm such a forgiving person so if I genuinely want you out of my life u fr did too much”
“When he thinks I'm nonchalant, but I used to block his whole following list to see when he would follow a new account”
Core Pain Point
Dealing with untrustworthy partners or friends who cross boundaries
Promise / Payoff
Gaining clarity and removing toxic people
Open Video Stream
See all 744 RecentFollow ads Top 3 RecentFollow UGC & Video Ads
Watch real archived vertical videos, inspect the opening hook, or open a matching 9:16 structure in Studio.
8.2M viewsInstagram
Text + get ready@alexandria.girlhacks
“When he thinks I'm nonchalant, but I used to block his whole following list to see when he would follow a new account”
A woman does her skincare routine while text describes extreme detective behavior she used to do before using RecentFollow.
7.6M viewsInstagram
Text + cooking & chores@maggie.girltea
“Ur tired of hearing about it but imagine how tired I am of feeling it”
A creator chops dragon fruit while an emotional text overlay about exhaustion plays over music.
Active UGC Creator Roster (18)
Top creators ranked by observed views for RecentFollow.
@ma
@maggie.girlteaInstagram · 111 ads
@al
@alexandria.girlhacksInstagram · 119 ads
@mo
@mouthfullofjassTikTok · 96 ads
Workspace Playbook Gate
Unlock 741 more RecentFollow ads, 15 more creators & 80 Script PDFs
Open the full RecentFollow workspace to filter every video by hook type, inspect scene-by-scene transcripts, download printable Gummble Script PDFs for your creators, and export 1080×1920 MP4 variants in Studio.
10 Product Playbooks in trial 15 Gummble Script PDFs in trial 5 Studio MP4 exports in trial
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Questions
What creative format works best for RecentFollow?
Across 744 tracked short-form videos (385.1M observed views), RecentFollow's top creative format is Text + daily moment (39% of tracked posts), with a median video length of 6.2s and median app reveal at 1.5s.
How many UGC creators promote RecentFollow?
We have indexed 18 distinct TikTok and Instagram creators posting for RecentFollow. You can preview the top creators on this page and unlock the full creator roster, handle links, and per-creator view velocity inside the Gummble Ads workspace.
Can I download RecentFollow script briefs or make a similar ad?
Yes. Starting your 7-day free trial unlocks up to 10 full Product Playbooks, 15 Gummble Script PDF downloads, and 5 1080×1920 MP4 exports in Studio using your own app screen recordings.