Gummble Ads
Start trial
Use this structure

Hook + demo with your app footage. Your message. Your version.

Watch on YouTube
Screen demoHealth / Fitness

MyFitnessPal: How to Use MyFitnessPal's New AI Coach Feature

ObservedRead from the platform, not inferred

Channel
MyFitnessPal
Published
2026-09-29
Verified
2026-10-28, via the platform's oEmbed response
Not available
Spend, reach, ROAS and conversion. Nothing on this page is a performance claim.

Our readEverything below is our analysis of the video

The opening hook

How the video gets attention in its first few seconds.

The user's own words are the hook. A chat UI lets you put the viewer's goal in the first frame as a typed message, which reads faster than a headline.

Creative structure

A scene-by-scene look at how the message unfolds.

  1. 1Typed goal
  2. 2AI reply with a concrete number
  3. 3Action button
  4. 4Result / tab

What to notice

The creative choices worth considering for your own app.

  • For any AI feature, open on the prompt, not on the answer.
  • Show a number in the reply (1 lb per week); vague answers kill trust.
  • Blurred edges around the recording hide status bars and keep the focus on the thread.

What may not translate to your app

Health claims in replies are subject to platform policy; keep the numbers the app actually produces.

Frame we checked: Cropped screen recording of the in-app AI coach chat: user message 'Optimize for faster fat loss', the reply about a 1 lb/week goal, an 'Edit my goals' button, suggested replies, and the Coach tab highlighted. We embed the brand's own upload with the platform's player and do not re-host it. How examples are verified.

Related examples

All examples