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Hook + demo with your app footage. Your message. Your version.

Watch on YouTube
Screen demoProductivity / Digital wellbeing

Opal: Essentials 02: How to see your screen time

ObservedRead from the platform, not inferred

Channel
Opal - The Focus Company
Published
2026-07-01
Verified
2026-10-28, via the platform's oEmbed response
Not available
Spend, reach, ROAS and conversion. Nothing on this page is a performance claim.

Our readEverything below is our analysis of the video

The opening hook

How the video gets attention in its first few seconds.

Instruction as hook: the header tells you exactly what to tap. For a utility app, 'here is how it works' beats 'here is why you need it'.

Creative structure

A scene-by-scene look at how the message unfolds.

  1. 1Instruction header
  2. 2Home screen with the score
  3. 3Tap into the detail
  4. 4Breakdown chips
  5. 5End

What to notice

The creative choices worth considering for your own app.

  • Write the header as an imperative sentence; it reads as help, not as an ad.
  • A single number (Score 91) gives the eye somewhere to land.
  • Dark background around a dark-mode UI keeps contrast on the phone.

What may not translate to your app

This is onboarding content ('Essentials 02'). It is a strong ad structure, but it was made for existing users.

Frame we checked: Phone mockup of the Opal home screen on a dark starry background with the header 'Start on your home screen and tap your Score.' The screen shows a glowing orb, 'Score 91' and Sleep / Focus / Rest chips. We embed the brand's own upload with the platform's player and do not re-host it. How examples are verified.

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