13.4M viewsInstagram
Lock screen reveal@lizzy_journalsss
soooo CUTE. #bestfriend #bestie #longdistancebestfriend #friends #collegelife #locketapp #taylorswift #taylorsversion #1989taylorsversion #…
LO
Locket Widget UGC & Ad Playbook
Observed creative strategy across 86 tracked TikTok & Instagram videos from 24 creators.
Observed Views153.4M
Tracked Ads86
UGC Creators24
Median Views542K
Median Length12.9s
Est. Media Value$767K
Creative Format Mix
How Locket Widget distributes volume across short-form creative structures (83 TikTok · 3 Instagram).
Lock screen reveal58% (50 ads)
Screen demo10% (9 ads)
Explainer + screen9% (8 ads)
App RevealVaries
Face-to-CamUGC Mix
Text OverlayHigh
Soft / No CTANative
Hooks, Pain Points & Angles
Dominant hook style: Lock screen reveal
Lock screen reveal·13.4M views
soooo CUTE. #bestfriend #bestie #longdistancebestfriend #friends #collegelife #locketapp #taylorswift #taylorsversion #1989taylorsversion #…
Lock screen reveal·11.6M views
our little updates are my fav 💗💗 #bestfriend #bestie #longdistancebestfriend #friends #collegelife #locketapp #fyp #swiftie #macmiller
Lock screen reveal·11.4M views
can’t do anything in peace #locket #besties #bffgoals #college #locketapp #widget #friends #family #homescreen
Open Video Stream
See all 86 Locket Widget ads Top 3 Locket Widget UGC & Video Ads
Watch real archived vertical videos, inspect the opening hook, or open a matching 9:16 structure in Studio.
11.6M viewsInstagram
Lock screen reveal@lizzy_journalsss
our little updates are my fav 💗💗 #bestfriend #bestie #longdistancebestfriend #friends #collegelife #locketapp #fyp #swiftie #macmiller
11.4M viewsTikTok
Lock screen reveal@syds_journal
can’t do anything in peace #locket #besties #bffgoals #college #locketapp #widget #friends #family #homescreen
Active UGC Creator Roster (24)
Top creators ranked by observed views for Locket Widget.
@sy
@syds_journalTikTok · 6 ads
@br
@brooklynsjournalsssTikTok · 16 ads
@li
@lizzy_journalsssInstagram · 3 ads
Workspace Playbook Gate
Unlock 83 more Locket Widget ads, 21 more creators
Open the full Locket Widget workspace to filter every video by hook type, inspect scene-by-scene transcripts, download printable Gummble Script PDFs for your creators, and export 1080×1920 MP4 variants in Studio.
10 Product Playbooks in trial 15 Gummble Script PDFs in trial 5 Studio MP4 exports in trial
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Questions
What creative format works best for Locket Widget?
Across 86 tracked short-form videos (153.4M observed views), Locket Widget's top creative format is Lock screen reveal (58% of tracked posts), with a median video length of 12.9s.
How many UGC creators promote Locket Widget?
We have indexed 24 distinct TikTok and Instagram creators posting for Locket Widget. You can preview the top creators on this page and unlock the full creator roster, handle links, and per-creator view velocity inside the Gummble Ads workspace.
Can I download Locket Widget script briefs or make a similar ad?
Yes. Starting your 7-day free trial unlocks up to 10 full Product Playbooks, 15 Gummble Script PDF downloads, and 5 1080×1920 MP4 exports in Studio using your own app screen recordings.