Instagram Reels ads: safe zone
Meta: keep roughly 14% of the top, 35% of the bottom and 6% of each side free of text, logos and key creative elements.
| Edge | 1080×1920 | 1440×2560 | Share of frame |
|---|---|---|---|
| Top | 269 px | 359 px | 14% |
| Bottom | 672 px | 896 px | 35% |
| Left | 65 px | 87 px | 6% |
| Right | 65 px | 87 px | 6% |
Safe box on 1080×1920: 950×979 px starting at (65, 269).
Meta's Facebook Stories page still carries older 14% / 20% guidance; Reels placements use 35% at the bottom.
Check your creative
Sample creative
Your file stays in your browser. Nothing is uploaded.
1. Your creative
2. Platforms
3. Take it further
The overlay PNG is transparent: put it on the top layer in CapCut, Premiere, After Effects or Figma.
Making the next one? The Studio keeps text inside these zones while you edit.
Open in StudioSources
- Meta Ads Guide — Instagram Reels video ads (Awareness) — Recommended asset 1440×2560, 9:16. Percentages apply at any resolution.
Checked 2026-10-28. Platform rules change; the link is the authority, this page is the summary.