TikTok in-feed ads: safe zone
Account name, caption and CTA sit across the bottom; like, comment, share and the profile button run down the right.
| Edge | 1080×1920 | 1440×2560 | Share of frame |
|---|---|---|---|
| Top | 240 px | 320 px | 12.5% |
| Bottom | 660 px | 880 px | 34.4% |
| Left | 120 px | 160 px | 11.1% |
| Right | 120 px | 160 px | 11.1% |
| Like / comment / share rail | 180×180 px at (780, 1080) | 240×240 px | right side, lower half |
Safe box on 1080×1920: 840×1020 px starting at (120, 240), minus the action rail.
Longer captions and add-ons (anchors, cards) eat further into the bottom area. TikTok's preview is not device-specific.
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The overlay PNG is transparent: put it on the top layer in CapCut, Premiere, After Effects or Figma.
Making the next one? The Studio keeps text inside these zones while you edit.
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- TikTok Ads Manager help — TikTok Auction In-Feed Ads (safe zone template ZIP, 'In-Feed-Standard Version LTR') — Numbers read from TikTok's template PNG (2880×5120 render of a 720×1280 canvas, file dated 2025-04-15). TikTok says the safe zone shrinks with longer captions and interactive add-ons.
Checked 2026-10-28. Platform rules change; the link is the authority, this page is the summary.