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Vertical video ads from app brands, taken apart into hook, beats, captions and CTA.
Deep analysis with editable video structures you can adapt directly in the Studio.

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10 editorial deep dives, each verified on 2026-10-28; see how we verify. Browse live competitor ads through the official libraries with our competitor ad research guide.
The structure, not the footage: when the hook lands, how many beats there are, where captions sit, and what the CTA says. Every teardown here lists those so you can rebuild the structure on your own screen recording.
All are 9:16 vertical or shown as vertical cuts, the format for TikTok, Reels and Shorts. Check caption placement against each platform with the safe-zone checker.