Observed Views713.4M
Tracked Ads114
UGC Creators17
Est. Media Value$2.5M
Dance, lip-sync & pose 49%Text + daily moment 21%Reacts to the app 15%
View Playbook → Product & UGC Intelligence423 Products · 15,266 UGC & Video Ads
Find scaling products and reverse-engineer their UGC playbooks
See which mobile apps and digital products are winning short-form feeds right now — their dominant creative formats, creator rosters, app-reveal timing, and ready-to-shoot Gummble Script PDFs.
Scaling Products
423Across 7 clean verticalsTracked UGC & Ads
15,266TikTok & Instagram ReelsActive Creators
3,523Mapped to product rostersGummble Script PDFs
746Scene-by-scene creator briefsSignals:
Showing top 15 open preview rows of 423 scaling products2
Dominant: Text + cooking & chores · Reveal 3.2s · 41% face-cam · 99% soft/no CTA
Observed Views704.3M
Tracked Ads650
UGC Creators46
Est. Media Value$4.0M
Text + cooking & chores 46%Text + daily moment 29%Text + get ready 18%
View Playbook →Observed Views584.0M
Tracked Ads65
UGC Creators23
Est. Media Value$2.5M
Explainer + screen 49%Interview & podcast 22%Reacts to the app 9%
View Playbook →4
Dominant: Text + daily moment · Reveal 1.5s · 75% face-cam · 90% soft/no CTA
Observed Views385.1M
Tracked Ads744
UGC Creators18
Est. Media Value$1.7M
Text + daily moment 39%Text + cooking & chores 25%Text + get ready 24%
View Playbook →Observed Views299.0M
Tracked Ads138
UGC Creators70
Est. Media Value$1.5M
Problem → app answer 38%Text story → screen proof 14%Text + daily moment 11%
View Playbook →6
Dominant: Dance, lip-sync & pose · Reveal 2.5s · 81% face-cam · 94% soft/no CTA
Observed Views273.2M
Tracked Ads230
UGC Creators69
Est. Media Value$1.8M
Dance, lip-sync & pose 49%Text + daily moment 18%Acted sketch 15%
View Playbook →Observed Views266.7M
Tracked Ads61
UGC Creators33
Est. Media Value$1.3M
Explainer + screen 52%Screen demo 20%Text + daily moment 7%
View Playbook →8
Dominant: AI message reaction · Reveal 5s · 63% face-cam · 90% soft/no CTA
Observed Views258.9M
Tracked Ads174
UGC Creators84
Est. Media Value$1.9M
AI message reaction 32%AI text prank 18%Reacts to the app 18%
View Playbook →9
Dominant: App talks back · Reveal 2.7s · 95% face-cam · 80% soft/no CTA
Observed Views254.5M
Tracked Ads294
UGC Creators93
Est. Media Value$1.7M
App talks back 27%Tips & lessons 18%Text + daily moment 14%
View Playbook →10
Dominant: Secret AI helper · Reveal 10.8s · 3% face-cam · 39% soft/no CTA
Observed Views224.5M
Tracked Ads383
UGC Creators12
Est. Media Value$1.4M
Secret AI helper 100%
View Playbook →11
Dominant: Text-message song · Reveal 12s · 77% face-cam · 94% soft/no CTA
Observed Views210.5M
Tracked Ads256
UGC Creators38
Est. Media Value$1.2M
Text-message song 86%AI message reaction 4%Explainer + screen 4%
View Playbook →Observed Views191.6M
Tracked Ads80
UGC Creators15
Est. Media Value$958K
App challenge struggle 98%Acted sketch 1%Storytime & rant 1%
View Playbook →Observed Views166.3M
Tracked Ads112
UGC Creators23
Est. Media Value$831K
Explainer + screen 37%Text story → screen proof 32%Screen demo 9%
View Playbook →Observed Views164.4M
Tracked Ads137
UGC Creators22
Est. Media Value$822K
Lock screen reveal 74%Montage 18%Reacts to the app 3%
View Playbook →15
Dominant: Lock screen reveal · Reveal 7.173833s · 80% face-cam · 100% soft/no CTA
Observed Views154.9M
Tracked Ads323
UGC Creators41
Est. Media Value$538K
Lock screen reveal 94%Text + daily moment 2%Text story → screen proof 2%
View Playbook →+408 More Scaling Products Inside Workspace
Unlock all 423 Scaling Products, Creator Rosters & Script PDFs
Filter every product by vertical, app-reveal second, and UGC format. Your 7-day free trial includes 10 full Product Playbooks, 15 Gummble Script PDF downloads, and 5 Studio MP4 exports — re-opening unlocked items never uses extra quota.
7 days free, then $79/month. Card required. Need unlimited unlocks on day 1? Upgrade early in 1 click any time inside Billing.
7 Clean Verticals
View format benchmarks Browse by product vertical
Every product is classified into one of 7 consumer and B2B verticals with zero uncategorized buckets.
93 products2.6B views
Education, Study & Career
Language tutors, AI note-takers, study companions, essay tools, and interview assistants.
3,557 tracked ads
73 products1.9B views
Health, Wellness & Spirituality
Cycle trackers, workouts, nutrition scanners, alarm habits, skincare, faith, and screen-time apps.
2,660 tracked ads
63 products4.3B views
Social, Dating & Relationships
Social widgets, friend discovery, relationship trackers, dating apps, and AI character companions.
4,555 tracked ads
50 products1.2B views
Finance, Shopping & Prediction
Prediction markets, personal finance, investing, flight deals, fashion try-on, and shopping tools.
1,314 tracked ads
102 products978.8M views
AI & Productivity Tools
General AI assistants, writing & workflow automation, utilities, browsers, and creator productivity.
2,025 tracked ads
30 products1.0B views
Photo, Video & Music
AI music generators, retro cameras, photo & video editors, filters, and visual design apps.
991 tracked ads
12 products123.7M views
Games & Entertainment
Party games, trivia, interactive stories, short dramas, anime, and entertainment apps.
164 tracked ads
Flagship Product Playbooks (40)
Deep-dive creative overviews with format percentages, top UGC video previews, creator rosters, and Studio structures.
EQ
EQUALS713.4M views · 114 ads
FO
FollowSpy704.3M views · 650 ads
KA
Kalshi584.0M views · 65 ads
RE
RecentFollow385.1M views · 744 ads
FL
Flo299.0M views · 138 ads
WI
Wizz273.2M views · 230 ads
RE
Retro266.7M views · 61 ads
CA
Cantina258.9M views · 174 ads
AI
Airlearn254.5M views · 294 ads
PA
Parakeet AI224.5M views · 383 ads
SU
Suno210.5M views · 256 ads
AL
Alarmy191.6M views · 80 ads
GP
GPTZero166.3M views · 112 ads
CO
Couple Joy164.4M views · 137 ads
TE
Tethered154.9M views · 323 ads
LO
Locket Widget153.4M views · 86 ads
SU
Summary - AI Note Taker139.8M views · 90 ads
CH
Cheaterbuster138.5M views · 183 ads
FO
followpeek136.7M views · 202 ads
TO
Tolan: Your Friendly Guide135.9M views · 83 ads
ST
status - sims but social media App132.3M views · 42 ads
LI
LingoTok124.4M views · 122 ads
SP
Sprout - AI Job Search114.9M views · 195 ads
NA
Natural Write111.0M views · 13 ads
MU
Musa: Period & Pregnancy109.6M views · 237 ads
HU
Hunch106.8M views · 155 ads
PI
Pingo AI105.7M views · 158 ads
EP
EPIK100.9M views · 66 ads
BI
Bible BFF100.4M views · 50 ads
GA
Gauth98.8M views · 89 ads
GO
GoTall96.7M views · 173 ads
CR
Creed88.1M views · 206 ads
HE
Hello Nancy86.8M views · 205 ads
WA
Wayk85.7M views · 53 ads
ST
StudyFetch85.7M views · 124 ads
GL
Glam AI: Video & Photo Editor81.7M views · 103 ads
KA
Kapi Cam80.3M views · 8 ads
DE
DealSeek76.5M views · 88 ads
RA
Raena AI - Flashcards & Notes75.1M views · 45 ads
TU
Turbo AI74.2M views · 88 ads
Questions
How are Scaling Products ranked?
Products are ranked by total observed views across verified TikTok and Instagram Reels UGC and brand-partner posts in our 15,266-video corpus, alongside tracked ad volume, active creator count, and creative format distribution. We report observed views and CPM-based media equivalents — never private ad-account spend.
What is inside a Product Playbook?
Each Product Playbook combines the brand's Creative DNA (dominant UGC format mix, median app-reveal second, face-to-camera rate, and soft/no-CTA ratio), its full active creator roster, every tracked short-form video, and downloadable Gummble Script PDFs with scene-by-scene beats.
What can I access for free vs during the 7-day trial?
Anyone can browse the top 15 scaling products here and inspect 40 Flagship Playbook overviews without signing in. Starting your 7-day free trial unlocks the full 423-product workspace with up to 10 full Product Playbooks, 15 Gummble Script PDF downloads, and 5 Studio MP4 exports (re-opening an unlocked item never counts twice).
What if I hit a trial limit before day 7?
Everything you already unlocked stays open and your limits lift automatically when your Pro plan starts on day 7. If your team needs unlimited Playbooks, Script PDFs, and up to 40 MP4 exports/day right away, you can upgrade to Pro ($79/month) in one click inside the app.